Marketer,
producer,
content strategist.

• Content strategy & productionCMS, QA, page templates
• Web optimizationA/B testing, CRO, personalization
• SEO & organic growthon-page, meta, technical
• Localization & global expansionregional content, intl. landing pages
• Copywriting & brand voiceeditorial, marketing, web
• Cross-functional leadershipteam management, agency partnerships

• Contentful
• Figma
• Optimizely
• Google Analytics
• Wordpress
• Jira
• Workfront
• Asana
• Confluence
• Kaltura
• GenAI
• Google Workspace
• Canva

A selection of pages and landers I’ve produced and optimized at Intuit Mailchimp — spanning the homepage, acquisition landers, and content hubs.

Homepage mailchimp.com Produced and QA’d updates to the primary entry point in the CMS, partnering on A/B tests and personalization to optimize conversion. Switch to Mailchimp mailchimp.com/switch-to-mailchimp Built and iterated on this competitor-switching acquisition lander, running CRO experiments to sharpen messaging and lift sign-ups. Integrations & App Directory mailchimp.com/integrations Maintained and scaled the integrations directory, keeping templates consistent and optimizing on-page content and metadata for search. Resources Hub mailchimp.com/resources Partnered with external agencies on scalable updates to the Resource Hub, aligning seasonal content with user needs to drive engagement. Email Marketing ROI Calculator mailchimp.com/resources/email-marketing-roi-calculator Produced an interactive ROI calculator that helps marketers estimate returns, pairing clear UX with on-page content to drive engagement and conversions.

1. July 2024 — Present

   Senior Marketing Manager, Digital Production

   Intuit Mailchimp · New York

   • Develop and manage content strategy and production workflows, overseeing the creation, QA, and maintenance of web pages within the CMS to optimize user experience.
   • Conduct A/B testing and collaborate on experimentation initiatives to drive conversion-rate optimization, implement personalization strategies, and improve key performance metrics across digital funnels.
   • Design and produce creative assets, including new page templates, ensuring alignment with Mailchimp’s brand voice and style guide.
   • Mentor and manage a team of 4 digital producers, delegating tasks, overseeing project execution, and providing guidance on professional growth and best practices for content production.
2. April 2023 — June 2024

   Marketing Manager, Digital Production

   Intuit Mailchimp · New York

   • Managed day-to-day cross-functional project workflows, ensuring alignment between marketing, design, engineering, and product teams to execute digital initiatives on time.
   • Partnered with SEO specialists to optimize on-page content, meta descriptions, and site performance, driving improvements in organic search visibility and traffic.
   • Led the development of localized content strategies to support Mailchimp’s global digital expansion, synthesizing user feedback to tailor key landing pages to international audiences.
   • Collaborated with external agencies to execute scalable updates to Mailchimp’s Resource Hub, ensuring seasonal content aligns with user needs and drives engagement.
3. September 2021 — April 2023

   Editor

   The Wildest · New York

   • Applied SEO best practices and data analytics to drive significant increases in affiliate conversion rates across lifestyle and shopping verticals.
   • Managed cross-functional partnerships between legal, finance, and editorial teams to establish and maintain 15+ affiliate networks.
   • Collaborated with creative, marketing, and social teams to produce user-focused content that balanced brand voice and business needs.
   • Conducted competitive landscape analysis of affiliate partners to identify opportunities for enhanced ROI and user engagement.
4. May 2019 — Present

   Freelance Writer

   Self-employed · New York

   • Produce content for a range of publications, including Refinery29, Buzzfeed, Who What Wear, and V Magazine, demonstrating adaptability to editorial styles.
   • Manage time and multiple overlapping projects to deliver high-quality content under strict deadlines, while coordinating with external brands to develop impactful stories and product reviews.